YouTube Shorts vs Instagram Shop: Best Platform to Launch in India 2026
By 2026, social commerce in India will be driven by vertical video, with YouTube Shorts and Instagram Shop playing distinct roles. YouTube Shorts dominates Tier 2 and Tier 3 markets through search-led, intent-driven discovery and higher trust, while Instagram Shop excels at impulse-driven, trend-based conversions. Smart brands will sequence launches—using Shorts for credibility and Instagram for fast, emotion-led sales.