Why Smart Advertisers Use GA4 to Connect Ads with Real User Behavior | Spherical Coder News
When you’re running PPC or paid marketing campaigns, it’s easy to get caught up in what happens before or at the click, things like impressions, CTR (Click-Through Rate), CPC (Cost Per Click), and conversions. These numbers look clean and decisive on dashboards, but they only tell half the story. The real magic, or sometimes the real problem, begins after the user lands on your website.