During the COVID-19 pandemic outbreak, the online analytics market is predicted to rise at a faster rate. During the lockdown, there has been an upsurge in web surfing and web traffic. As a result, the use of web analytics in the IT industry has increased. The work-from-home options have been made available in all businesses and organizations. Web analytics aids in the improvement and optimization of websites and web services, allowing for more efficient work from home operations. As a result, during the COVID-19 the outbreak, the use of online analytics has increased.