What is AI-Powered Social Media Marketing? AI-powered social media marketing uses artificial intelligence to analyze your audience, identify the best content types, optimal posting times, and highest-performing ad targeting — on Facebook, Instagram, LinkedIn, and more — so every post and ad works harder for your brand. Our AI tools continuously monitor your social performance and audience engagement, helping us refine your strategy in real time to build your following, drive more website traffic, and protect your online reputation.