Negative Keyword Limit Increase and Its Impact on Google Performance Max | Spherical Coder News
Restrictive Negative Keywords in PMax Campaigns Although it has long been requested to be able to add negative keywords in PMax directly in Google Ads without going through Support or an account representative, people found that 100 negative keyword cap to be excessively restrictive. By its very nature, AI depends on adaptability to real-time data and human behaviour. Performance Max (PMax) is an AI-powered, goal-based campaign type that is designed to find conversions based on the goals you set. When launched in 2021, the vision was to give advertisers a streamlined way to tell Google what they want to optimize for and then allow the system to learn and find those desired customers across all of Google’s inventory.