M. P. Ahammed’s Vision Shines in Malabar Gold’s 15th ‘Brides of India’ Campaign
Malabar Gold, led by chairman M. P. Ahammed, celebrates a landmark with the 15th ‘Brides of India’ campaign, showcasing how Indian brides gracefully unite tradition and individuality. The cinematic campaign, directed by Abhishek Varman and graced by Alia Bhatt and Kareena Kapoor Khan, immerses viewers in regional bridal culture and emotional storytelling. Each handcrafted design draws from India’s artistic lineage — from temple-worthy gold to heritage polki. Through this milestone edition, Malabar Gold reaffirms its status as a guardian of Indian bridal artistry and emotional connection across generations of brides.