The global liquid bath soap market size is likely to be valued at US$24.9 billion in 2026 and is expected to reach US$36.4 billion by 2033, growing at a CAGR of 5.6% during the forecast period from 2026 to 2033. North America currently leads the market owing to strong consumer spending on personal care products and high adoption of premium bath care solutions, while Asia Pacific is projected to witness the fastest growth due to rapid urbanization and increasing hygiene awareness. The market is expected to benefit from ongoing product innovation, sustainable packaging initiatives, and rising demand for organic and dermatologically tested liquid bath soaps.