How To Develop A Social Media Strategy Step By Step? Social media marketing means using social media platforms to promote your brand and sell your product or service. Just as you prepare other aspects of your marketing strategy, you need to have a plan for social media marketing. Reaching your audience, measuring ROI, and achieving business goals are among the top three challenges facing social media marketers. Creating a social media strategy can help you deal with these and other challenges. A social media strategy also equips you to set goals and benchmarks, track performance, and adjust your benchmarks over time.