We decide in a split second whether to trust people; the same is true of trust in digital products. Companies can develop trust and loyalty for products online by using design that signals that the website or app is safe and secure. Building trust is one of the main goals of user experience design. And yet, trust is a concept that is very difficult to define precisely. The ability to turn the elusive and intangible into concrete actions is exactly what makes UX so essential in the modern business ecosystem.