Urinary incontinence is more common in older people, especially in women, which can happen due to many reasons like urinary tract infections, vaginal infections, or constipation. Diabetes is the major cause of incontinence as it affects and damages the nerves that control bladder activities. According to the International Diabetes Federation, around half a billion people worldwide are suffering from diabetes, and the number might rise by 25% in 2030. Changing lifestyle, consumption of aerated drinks, alcohol, artificial sweeteners, etc. aggravate the incontinence condition. These factors boost the continence care market growth.