B2B Content Marketing has Changed: Principles of Good Strategy | Spherical Coder News
B2B content marketing is the practice of producing and distributing content to increase brand awareness, traffic, leads, and sales for business-to-business companies. Some of the common forms of content marketing in B2B include blogging, podcasting, email newsletters and infographics. Content marketing can generate GREAT ROI. In fact, 58% of B2B marketers use content marketing to increase sales/revenue in 2023. A B2B company is a great example of how well content marketing can work for traffic, brand awareness, lead generation, and revenue.