Mastering GA4 Metrics: Essential Insights for PPC Advertisers in 2025 | Spherical Coder News
Traditional ad platforms provide basic metrics like clicks, impressions, and conversions. However, these numbers don’t reveal user engagement depth or the true path to purchase. GA4 complements paid ad data by tracking what users do after landing on your site, whether they stay long enough to engage, what other pages they explore, or whether they complete valuable actions.