Why the Service Marketing Triangle is Essential for Service-Based Businesses
The Service Marketing Triangle is a foundational concept for businesses that rely on services rather than products. Service businesses often face unique challenges in delivering consistent quality, and the triangle model helps address these challenges by emphasizing the connection between employees, customers, and the company. In this article, we will discuss why the Service Marketing Triangle is especially important for service-based businesses and how it helps create a cohesive strategy for delivering quality service across all touchpoints.