In the world of perfumery, few ingredients are as coveted as agarwood, also known as oud. This exotic wood has been cherished for centuries for its rich, complex fragrance that evokes a sense of luxury and sophistication. However, as demand for agarwood continues to rise, concerns about sustainability and the environmental impact of its harvesting have come to the forefront. This blog explores the allure of agarwood fragrance, its ecological implications, and the strides being made toward sustainable practices in the industry. The global agarwood chips market expanded at 7.7% CAGR between 2018 and 2022 and ended up at a valuation of US$ 44,050.7 Million in 2023. As per this study by Persistence Market Research, the sales of agarwood chips across the world are estimated to increase at 7.1% CAGR to reach a market size of US$ 87,467.6 Million by the end of 2033.