What Is YMYL Content and Why It Matters for SEO
YMYL content includes topics that can influence a person’s well-being, safety, or financial decisions. Examples include medical advice, legal information, and financial advice. Since such content holds great responsibility, Google emphasizes that it must be produced by credible and authoritative sources. YMYL topics are scrutinized more intensely in search rankings to protect users from potentially harmful misinformation. SEO strategies for YMYL content must focus on accuracy, trustworthiness, and author expertise.