What Is Performance Marketing? Meaning, Types, Benefits & Examples
Performance marketing is a digital marketing strategy where advertisers pay only for measurable results such as clicks, leads, sales, or app installs. Unlike traditional marketing, it focuses on clear KPIs and real-time tracking to ensure better ROI. Common performance marketing channels include paid search, social media ads, affiliate marketing, display ads, and influencer campaigns. By using data, analytics, and optimization, brands can scale campaigns efficiently, reduce wasted spend, and directly link marketing efforts to revenue growth.