Waiting area TV have been a new trend in the healthcare industry. These LED displays installed in waiting areas of outpatient departments (OPDS) in hospitals, Clinics and Nursing Homes serve the purpose of engaging the patients, demonstrating the products and procedures, increasing the medical awareness among the patients, and serving as a branding platform. These new trends include installing devices like Medio and MedComm by ERemedium. This raises the question of why there is a need for an extra expense added to the ongoing promotional processes.