Search engines like Google prioritize websites that provide a great user experience. As part of your SEO strategy, user experience optimization (UXO) ensures that your website not only ranks higher but also provides a seamless experience that keeps users engaged. Factors like fast load times, clear navigation, and mobile-friendliness contribute to improved SEO performance. By combining UXO with SEO best practices, you can drive more traffic and increase user engagement, boosting your website’s overall effectiveness.