Turning Competitor Keywords Into a Winning Keyword Strategy The real value comes when you take everything you learned and turn it into a clear plan. Here is a simple way to do that when you Analyze Competitor Keywords: Take the gap keywords where they rank, and you do not Group them into themes and subtopics Map those themes to new or existing pages on your site Decide what type of content will work best for each topic When you do this properly, you start building a content plan that is based on real search demand and real competition, not just ideas in your head. Over time, this gives you a true competitive advantage SEO teams can rely on, because you are always working with a clear picture of the landscape.