Today’s hoteliers face new challenges. IBIS World reports that there are now over 100,000 hotels and motels across the United States—meaning that the competition is greater than ever before. Further, the cost of delivering a unique and exciting guest experience continues to rise in tandem with the cost of hotel operations. So, hoteliers are tasked with finding sources of revenue beyond bookings. That’s where new technology comes in. AAHOA owners can harness the power of technology to address modern challenges, so you’ll be better positioned for success—no matter what the future holds.