Ethnic wear for men in Indian weddings holds immense cultural, traditional, and designer appeal, which reflects the cultural essence as is visible in bridal costumes. One of the most prized forms of groom wear is sherwani for men – formal, elegant, and luxurious, with a rich, classic appeal. Influenced by the Mughal design and associated with the Indian royalty the sherwani for men has emerged as an essential wear for the groom making it modern traditional wear. This ethnic wear for men has become inevitable and each groom knows that he will look different, smart, and royal on his special day. Salil Jai Singh gives grooms a range of choices so that they can look like each of them – modern and proud when wearing sherwani for men.