The Importance of Lead Nurturing in the B2B Sales Funnel
In today’s digital-first world, B2B marketers face an overwhelming number of channels, data points, and decision-makers. But amidst the chaos, one thing remains constant: not every lead is ready to buy. This simple truth makes lead nurturing an essential component of the B2B sales funnel. In this comprehensive article, we’ll explore why lead nurturing is critical, how to implement it effectively, and how Intent Amplify™ can help you turn leads into loyal customers.