The Data Diet: Shedding Third-Party Cookies for a Leaner, Meaner Strategy
For over two decades, third-party cookies have been instrumental in enabling targeted advertising, allowing advertisers to track user behavior across different websites and deliver personalized ads. However, concerns regarding user privacy and data protection have prompted major web browsers like Safari and Firefox to block third-party cookies. Google Chrome’s decision to follow suit signifies a broader industry-wide shift towards prioritizing user privacy.