Order fulfillment is one of the most important aspects of a profitable eCommerce business. Effective order fulfillment can differentiate between a successful eCommerce firm and one with trouble keeping consumers in a cutthroat online retail industry. Customers today have high standards, and where they shop is frequently determined by prompt and dependable delivery. Businesses can better retain customers and develop devoted brand advocates who spread the word about the brand through online evaluations or word-of-mouth by meeting these expectations through efficient fulfillment.