The 8 Most Important PPC KPIs to Track for Maximum ROI in 2025 | Spherical Coder News
Pay-per-click (PPC) advertising has changed dramatically over the years. Gone are the days when optimizing campaigns meant just focusing on clicks, impressions, or basic CTR. Today’s PPC landscape demands that marketers step up their reporting and strategy to prove real business value, profitable, incremental, and sustainable growth.