Targeting Millennials and Gen Z: What They Want from OOH Advertising
Before diving into the specifics of what these groups want from OOH advertising, it’s essential to understand why they should be a primary focus for marketers. Both Millennials and Gen Z are digital natives who spend considerable time online. However, despite their connection to digital media, these generations also engage with physical and out-of-home experiences. According to a recent Nielsen report, 55% of Gen Z and 50% of Millennials say they have interacted with OOH advertisements in the past month.