Setting Marketing Research Goals

Marketing research objectives are the specific goals that a research study aims to achieve. To define effective marketing research objectives, businesses must identify their research questions, select the right research methods, and determine sample sizes. Marketing research objectives can be exploratory, descriptive, or causal. Exploratory research aims to explore a new market or product, descriptive research aims to describe a market or product, and causal research aims to identify cause-and-effect relationships. By defining clear marketing research objectives, businesses can ensure that their research is effective and informative. Marketing research objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). They should also be aligned with the business\'s overall goals and objectives. By setting clear marketing research objectives, businesses can ensure that their research is focused and effective.