Performance Max for Ecommerce: Advanced Strategies and Pitfalls to Avoid | Spherical Coder News
Performance Max has transformed the business approach to Google Ads since its launch in 2021. Use of Google’s machine learning and AI across its entire advertising ecosystem aids in maximizing conversions and value, simplifying campaign management. For eCommerce, Performance Max means: Faster scale across multiple networks Less manual work (automation handles bidding, targeting, and creative testing) Higher risk of wasted spend if the system over-indexes on branded searches or irrelevant traffic