Mastering Product GTM Success with Victoria Kouyoumjian from Intel

Victoria Kouyoumjian, a seasoned product marketing leader shares her journey from an application developer to a product marketing pro. She talks about developing value propositions, cross-functional collaboration, driving marketing campaigns, leadership, and much more.

It’s a pleasure having you on this interview series, Victoria. Could you tell us a bit about yourself and your journey as a go-to-market leader?

Delighted to be here! Well, I started in tech as an application developer – and although my coding days are over (lol), the skills and training equipped me to move into Product Management, leading Product, Development, and DevOps teams – and going toe-to-toe with engineering as needed! From there, it was a short hop to Product Marketing, where my more technical background has served me well, as I can adeptly translate lower-level technical concepts into messaging and positioning that is consumable and tailored to the target audience – whether the C-Suite, practitioner, or developer. (Bonus: I also have an undergraduate degree in English Language and literature, so I enjoy crafting messaging and narratives that resonate.) I’ve also realized that my time in product management informs my product marketing motions since I now know first-hand how products and services go from roadmap to release.