Key Trends in Feminine Hygiene Product Growth

Feminine Hygiene Product Market Outlook:
In 2022, global revenue from the feminine hygiene products market reached US$ 29.5 billion, with projections indicating a steady growth at a CAGR of 6.0%, bringing the market to an estimated value of US$ 56.5 billion by 2033.
According to Persistence Market Research, sanitary napkins are expected to account for around 45.5% of the market share in 2023. Overall, sales from feminine hygiene product market represent approximately 77.4% of the total revenue in the global women’s health market, which was valued at US$ 38.1 billion in 2022.
The personal care sector has experienced significant shifts, largely due to increased awareness about menstrual hygiene, the availability of affordable, convenient disposable products, and growing governmental initiatives aimed at promoting hygiene product usage in rural areas of developing nations. This has driven widespread adoption of feminine hygiene products.
Governments in many developing countries are actively encouraging women aged 15 to 65 to use sanitary napkins. Additionally, various government agencies and NGOs run special programs in schools and universities, particularly for adolescent girls.
For example, in India, free sanitary napkins were distributed to girls enrolled in government and government-aided schools starting in May 2015. Women in both developed and emerging economies have increasingly adapted their daily hygiene routines to address concerns such as leakage during menstruation, thanks to heightened awareness of feminine hygiene practices.