If SEO Isn’t Delivering Results, Here’s The Real Reason | Spherical Coder News

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engines. The goal of SEO is to increase organic (non-paid) traffic by ranking higher in search engine results pages (SERPs) for relevant keywords. Effective SEO aims to increase visibility, build trust, and drive long-term online growth, in addition to ranking higher. One of the most effective digital marketing strategies for any website is SEO when used properly.