Suppose the following: You have 60 seconds to persuade a top professional to read your entire work of research. What do you say? This is what your abstract is all about. It is not merely an overview of your paper, but a powerful promotional device that can make or break your research, ensuring it is read, cited, and appreciated. With a well-written abstract, you have the most read section of your paper, the tipping point of whether journal editors, conference organisers, and busy researchers will pay attention to your work or not. On the other hand, a poor abstract may conceal excellent research.