How AI and Automation Are Reshaping Paid Search: Top PPC Trends for 2026 | Spherical Coder News
If you’re managing PPC in 2026, you know the game is changing faster than ever. Decision-making, once handled by specialists, is increasingly delegated to algorithms. The biggest platforms, from Google Ads to Meta, are consolidating control, pushing more ad spend into “black box” campaign types like Performance Max and Demand Gen.