There has been a growing market for unique Instagram usernames in recent years. As the platform has become more popular, users have increasingly sought out ways to stand out from the crowd. For many, this has meant purchasing an eye-catching username. While some users are happy to settle for a less-desirable username that is still available, others are willing to pay top dollar for a more stylish name. The most desirable names tend to be short, catchy, and easy to remember.