Google’s AI Content Policy On E-E-A-T | Spherical Coder News

Google’s approaches and recommendations on AI-generated content At Google, it has long believed in the power of AI to transform the ability to deliver helpful information. Google’s ranking systems aim to reward original, high-quality content demonstrating the qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness. Focusing on content quality rather than how content is produced is a useful guide to help deliver reliable, high-quality results to users for years. Japanese search marketing expert Kenichi Suzuki presented at Twitter profile at Search Central Tokyo 2023 and subsequently wrote a blog post in Japanese that summarized the top insights from the event. Some of what was shared is currently well known and documented, such as it doesn’t matter to Google whether the content is AI-generated or not. For both AI-generated content and translated content, what matters most to Google is content quality.