Functional Positioning: Creating a Practical Connection with Consumers
Functional positioning is a marketing strategy that involves creating a practical connection with consumers. It involves identifying the key features and benefits of a product and communicating them in a way that resonates with the target audience. Effective functional positioning can help a business to establish a strong brand identity, build customer loyalty, and drive sales. To achieve functional positioning, businesses can use various techniques such as branding, advertising, and social media marketing. By creating a practical connection with consumers, businesses can increase brand awareness, drive sales, and build customer loyalty.