Field Marketing Strategies: Exclusive Insights from Nikhil Mirashi at ServiceNow

Nikhil Mirashi, a marketing expert with over 13 years of experience in B2B SaaS marketing, discusses the evolving alignment between marketing, sales, and customer success, the importance of regional marketing strategies, and how to incorporate AI without losing the human element in marketing. Field marketing is at the forefront of building customer relationships, driving demand, and ensuring that sales teams are empowered with the tools and insights they need. In a conversation with Nikhil Mirashi, the Integrated and Field Marketing leader for APAC at ServiceNow, we explore how field marketing has evolved, the intersection of marketing and customer success, and how to leverage sales enablement to drive business growth.