Driving Revenue with Field Marketing – A Conversation with Cleanne Serrao from Securonix

Cleanne Serrao, Field Marketing Lead for APMEA & Europe at Securonix, brings 14 years of expertise across digital, account, and field marketing. She shares insights on the evolution of field marketing, aligning with sales for revenue growth, leveraging AI for data-driven decision-making, and executing localized campaigns that drive engagement, pipeline growth, and impactful, customer-centric programs. Cleanne, it’s a pleasure to have you on this interview series. Could you tell us more about yourself and your marketing journey? Thank you so much for having me! My marketing journey spans over 14 years, beginning with a strong foundation in digital marketing and client account management, and gradually evolving to field marketing. Over the years, I’ve collaborated with some of the world’s leading IT giants while working for a media agency across diverse regions. This experience has given me a profound understanding of the intricacies of global marketing strategies and the importance of tailoring approaches to different markets. In my current role as Field Marketing Lead for APMEA & Europe at Securonix, I focus on aligning marketing and sales efforts to drive measurable revenue growth. This position allows me to leverage my global experience and passion for data-driven strategies to create impactful campaigns tailored to diverse markets. My journey has been shaped by a commitment to understanding customer needs, leveraging insights to inform decision-making, and fostering cross-functional collaboration to achieve meaningful results. I’m deeply passionate about bridging the gap between marketing and sales to deliver outcomes that not only meet but exceed business objectives.