Driving Revenue and Customer Success: A Conversation with Majd Al Jayyousi from CM.com

In this interview, Majd Al Jayyousi, Senior Marketing Manager at CM.com, shares her insights on navigating the tech industry’s revenue-driven marketing initiatives, aligning marketing with sales and customer success, and deploying AI-driven, hyper-personalized experiences for seamless customer journeys.

It’s so great to have you Majd. Tell us about your journey as a marketing leader.

I am thrilled to share my journey; thank you for having me. As a millennial, majored in marketing and MIS, I feel fortunate to have started my career in traditional marketing. Throughout my experience, I have held several B2B marketing roles in the tech industry, which have significantly shaped my path. Over the past decade, I have witnessed the marketing industry transform-everything evolved to digital; data is available in real-time, and optimization is just a click away. As a passionate marketer, I enjoy data analysis, understanding target audiences and personas, and revealing meaningful insights to drive informed decision-making. My main objective spans around attributing revenue to marketing initiatives, ensuring we can clearly measure the impact of our strategies. In my role as Senior Marketing Manager at CM.com for the Middle East, I lead and implement full-funnel online and offline plans and initiatives, helping companies deploy AI-driven conversational software to craft hyper-personalized experiences and ensure a seamless, end-to-end customer journey.