In today's fast-paced business landscape, companies are constantly seeking ways to grow while ensuring customer success. Automation and data-driven insights have emerged as key factors in transforming traditional business models, particularly in B2B marketing. Vaidehi Singh, a leading figure at Exela Technologies, brings her expertise in automation and growth marketing to the forefront, offering invaluable insights into how businesses can drive growth while maintaining a focus on customer success. In this interview, we dive into the key takeaways from Vaidehi Singh’s approach to B2B marketing strategies, explore how automation plays a pivotal role, and learn how to effectively scale business growth.