MarTech Fatigue Has Real Consequences MarTech fatigue is that overwhelming feeling marketers experience from managing an excessively complex and underutilized technology stack. This condition arises not only from technology itself but... Read More
Author: mark10
In the fast-paced world of marketing technology, the rise of Artificial Intelligence (AI) is like a fresh breeze, promising to clear the fog of complexity and bring about a new... Read More
When checking our email, most of us admittedly scroll right past customer survey requests. With the exception of an occasional social media comment or online product review, most buyers rarely... Read More
Introduction In today’s successful business-to-business (B2B) environment, organizations require more than increased sales volume or wider territory coverage. These organizations crave to stay relevant with this growing expanse and encourage marketing... Read More
Email marketing is considered one of the most efficient and effective ways to reach your target audiences in this digital landscape. However, the email marketing strategies that B2C companies use... Read More
While search has long dominated digital advertising, its hegemony is increasingly being challenged by video, which is undergoing a renaissance within media plans. Although not a new channel, technological developments... Read More