Join us for an insightful interview with Melissa Vadasserril, Director of Product Marketing at Justworks, as she shares her unconventional journey in product marketing, her strategies for effective go-to-market plans,...... Read More
Author: Abhibaj
When you are aiming to help your customers connect with your brand, the term “demand generation” often comes up. At its core, B2B demand generation encompasses a variety of marketing...... Read More
Victoria Kouyoumjian, a seasoned product marketing leader shares her journey from an application developer to a product marketing pro. She talks about developing value propositions, cross-functional collaboration, driving marketing campaigns,...... Read More
Join us for an insightful episode featuring Kayla Drake, Director of Field Marketing at Apollo.io. With extensive experience in event marketing and community building, Kayla shares her insights on orchestrating...... Read More
Gaurav Gupta, a seasoned marketing leader shares his journey as a go-to-market leader, offering insights into data-driven decisions, ABM, AI integration, and the evolution of strategic marketing initiatives. Gaurav, it’s a...... Read More
In today's fast-paced business landscape, companies are constantly seeking ways to grow while ensuring customer success. Automation and data-driven insights have emerged as key factors in transforming traditional business models,...... Read More