In this interview, Majd Al Jayyousi, Senior Marketing Manager at CM.com, shares her insights on navigating the tech industry’s revenue-driven marketing initiatives, aligning marketing with sales and customer success, and...... Read More
Author: Abhibaj
Nikhil Mirashi, a marketing expert with over 13 years of experience in B2B SaaS marketing, discusses the evolving alignment between marketing, sales, and customer success, the importance of regional marketing...... Read More
Is your B2B product marketing strategy truly effective? In today’s crowded marketplace, having a great product is no longer sufficient. With numerous options vying for attention, the real challenge lies...... Read More
Organisations are increasingly investing in marketing campaigns to enhance brand visibility, engage customers, and drive sales. The effectiveness of these campaigns, however, is not merely about the immediate sparkle they...... Read More
Dalia Mansour, Head of Marketing ANZ, ASEAN, and MEA at Sprinklr, shares her journey in B2B marketing, customer experience management (CXM), and revenue integration. She offers her perspectives on aligning...... Read More
Join us for an insightful interview with Melissa Vadasserril, Director of Product Marketing at Justworks, as she shares her unconventional journey in product marketing, her strategies for effective go-to-market plans,...... Read More