Is your B2B product marketing strategy truly effective? In today’s crowded marketplace, having a great product is no longer sufficient. With numerous options vying for attention, the real challenge lies... Read More
Author: Abhibaj
Organisations are increasingly investing in marketing campaigns to enhance brand visibility, engage customers, and drive sales. The effectiveness of these campaigns, however, is not merely about the immediate sparkle they... Read More
Dalia Mansour, Head of Marketing ANZ, ASEAN, and MEA at Sprinklr, shares her journey in B2B marketing, customer experience management (CXM), and revenue integration. She offers her perspectives on aligning... Read More
Join us for an insightful interview with Melissa Vadasserril, Director of Product Marketing at Justworks, as she shares her unconventional journey in product marketing, her strategies for effective go-to-market plans,... Read More
When you are aiming to help your customers connect with your brand, the term “demand generation” often comes up. At its core, B2B demand generation encompasses a variety of marketing... Read More
Victoria Kouyoumjian, a seasoned product marketing leader shares her journey from an application developer to a product marketing pro. She talks about developing value propositions, cross-functional collaboration, driving marketing campaigns,... Read More