Varun Gopalakrishnan, a Growth Marketing Leader for UKI at a leading network products and services provider, takes us through his 15-year journey from Sales Development Representative to Growth Marketing in...... Read More
Author: Abhibaj
Deepika Vani, Senior Manager of Field Marketing at Whatfix, shares insights on modern field marketing, AI-driven engagement, and revenue impact. She explores strategic event selection, campaign optimization, and GTM challenges...... Read More
In the fast-evolving world of B2B marketing, staying ahead requires access to the right strategies, expert insights, and proven frameworks. The GTM Library offers a wealth of knowledge from industry...... Read More
Cleanne Serrao, Field Marketing Lead for APMEA & Europe at Securonix, brings 14 years of expertise across digital, account, and field marketing. She shares insights on the evolution of field...... Read More
Inbound marketing is more than just a sales tactic—it’s about building trust and fostering relationships with potential customers. By creating high-quality, engaging content, businesses can attract and educate their audience...... Read More
In B2B marketing, demand generation is just the starting point. While generating leads and attracting potential buyers is essential, the real challenge lies in driving revenue and building long-term brand...... Read More