The adaptogen drinks market refers to the segment of functional beverages that contain “adaptogens” herbs, mushrooms or botanical substances that help the body adapt to stress, support homeostasis and promote general well-being. These beverages can take many product-type forms (for example, herbal adaptogens such as ashwagandha or rhodiola; mushroom-based adaptogens) and beverage formats (ready-to-drink beverages, teas, coffees, tonics, functional sparkling waters, etc.).