Carbonated Soft Drinks Market by Flavour Long‑Term Forecast to 2032
More than 130 countries and jurisdictions have now implemented sugar-sweetened beverage (SSB) taxes, with rates ranging from 1 to 3 cents per ounce in the United States and up to 20–30% excise duties in regions such as the Middle East. Health authorities highlight the urgency: the WHO reports that excessive sugar intake contributes to over 340,000 global deaths annually linked to sugary drinks. In the U.S., carbonated beverages still account for nearly 37% of soft-drink sales volume, reflecting strong baseline demand despite health concerns.