Branded luxury is reshaping the RAK property market. Karl Lagerfeld Beach Residences — a $1.4B partnership between the fashion house and AARK Developers — brings 663 sea-view residences, a 1,000-ft private beach and Nikken Sekkei-designed architecture to Al Marjan Island by 2028. This deep-dive explores what branded luxury actually delivers and why buyers are increasingly choosing Ras Al Khaimah over Dubai for branded residences.