Research Support Functions – Unimrkt Research Services
This Unimrkt Research page describes their Research Support Functions — specialized services that help manage key technical aspects of market research projects. It covers survey programming, where experts build and test online surveys with complex logic using tools like Decipher and ConfirmIT, ensuring accuracy and smooth participant experience. It also details data processing and tabulation, including data cleaning, validation, and formatting for analysis, plus verbatim coding, where open-ended responses are systematically analysed and coded for insights. These support functions enable clients to streamline research workflows and enhance the quality of their collected data for reporting and interpretation.