The anti-stretch mark products market refers to the segment of the broader skin care and personal care industry that focuses on topical formulations designed to prevent, reduce, or improve the appearance of stretch marks on the skin. These products typically contain active ingredients such as botanical extracts, vitamins, peptides and moisturizers that aim to increase skin elasticity, hydration and collagen production to address stretch marks caused by rapid skin stretching, weight changes or growth spurts during pregnancy.