All business decisions, such as introducing a new product, market trends, or financial forecasts, are driven by data. According to GCXdas, 50% of business decisions globally are made using data. But data alone isn’t enough. That is not really what is important, but the manner in which that data is gathered, analysed, and utilised. This is the area where most business students fail. They collect data, yet in a chaotic manner, their knowledge is normally shallow, unintelligible, or unconvincing.